# Kekén - **Website:** - **Primary alias:** `keken.com.mx` - **Employees:** 5,001+ - **Location:** Mrida, Yucatn, Mexico - **Company kind:** PRIVATELY HELD ## Description Keken is a Mexican fast-food chain that specializes in serving delicious and affordable tacos. The company was founded in 1979 by Carlos Kim, who started with a small taco stand in Mexico City. Over the years, Keken expanded rapidly, managing to establish itself as one of the most popular taco chains in Mexico. The headquarters of Keken is located in Mexico City, where the company manages its operations and oversees its expansion efforts. The headquarters serve as the central hub for decision-making processes, marketing strategies, and administrative functions. Keken's main product and focus are its tacos. The chain offers a wide variety of taco fillings, including traditional options such as beef, chicken, and pork, as well as more unique options like vegetarian and vegan fillings. Additionally, Keken also offers a range of side dishes and beverages to complement its taco offerings. Although primarily focused on the Mexican market, Keken has expanded its operations on a global scale. The company has established multiple subsidiaries and joint ventures in countries such as the United States and Canada, with plans for further international expansion in the future. This global expansion has allowed Keken to reach a wider audience and introduce its delicious tacos to new markets. In terms of market position, Keken holds a strong standing both domestically and internationally. The company has experienced significant growth in recent years, increasing its sales and market share. However, it faces stiff competition from other fast-food chains, both in Mexico and globally, such as Taco Bell and Chipotle. In terms of major events and achievements, Keken has continuously focused on improving its menu and customer experience. The company has introduced new fillings and flavor combinations, ensuring that it stays relevant in a constantly evolving market. Keken has also implemented strategies to promote sustainability and environmental friendliness, demonstrating its commitment to social responsibility. Currently, Keken continues to grow and expand its operations. The company is constantly looking for opportunities to open new locations and enter new markets. Its dedication to serving delicious and affordable tacos, combined with its focus on innovation, positions Keken for continued success in the fast-food industry. ## Industries - 🍔 Food and Drink _(under Food and Drink)_ - 🍔 Food and Drink ## Links - [youtube](https://youtube.com/channel/UCg1sUh5CMUukeVXIBn1NeFg) - [twitter](https://twitter.com/Keken_Mexico) - [pinterest](https://pinterest.com/@kekenmexico) - [instagram](https://instagram.com/kekenmexico) - [linkedin](https://linkedin.com/company/kek-n) - [facebook](https://facebook.com/kekenmx) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idQFINRthB/w/218/h/82/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781748915702) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQFINRthB/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781748915810) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Jaffa | #f57941 | accent | | Harlequin | #4ad504 | dark | | Sorrell Brown | #d0ba8e | light | ## Fonts - var(--bs-font-sans-serif) — asset _(custom)_ - var(--bs-body-font-family) — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQFINRthB/w/1500/h/500/idZ_9xiEJR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781748915999) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._