# Dave Kellogg

- **Website:** <https://kellblog.com>
- **Primary alias:** `kellblog.com`

## Description

Dave Kellogg is a brand focused on providing valuable insights and strategies for starting, leading, and scaling enterprise software startups. Their blog, Kellblog, covers a wide range of topics including strategy, marketing, positioning, messaging, management, go-to-market, SaaS metrics, and venture capital financing. One of their recent posts explores the concept of using triangulation forecasts to improve forecast accuracy and facilitate better conversations. The post highlights the importance of having multiple forecasts to discuss, enabling a deeper understanding of the forecasted numbers. By analyzing different types of forecasts, such as rep-level and manager-level forecasts, as well as using weighted values for pipeline analysis, businesses can gain valuable insights into their pipeline and make more informed decisions. Dave Kellogg's expertise in forecasting and their commitment to providing actionable insights make them a trusted resource for software startups looking to optimize their growth strategies.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 📰 News and Media

## Links

- [twitter](https://twitter.com/Kellblog)
- [linkedin](https://linkedin.com/company/kellblog)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idsIRRAKoS/w/512/h/512/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1708978161420)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsIRRAKoS/w/319/h/319/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772073567242)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chambray | #355995 | accent |
| Shingle Fawn | #6e4c33 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsIRRAKoS/w/1500/h/500/idjWTskjwG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772073567449)

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_Source: <https://brandfetch.com/kellblog.com>_
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