# The Beat Museum

- **Website:** <https://kerouac.com>
- **Primary alias:** `kerouac.com`

## Description

The Beat Museum is a brand that is dedicated to spreading the spirit of The Beat Generation. Their mission is to promote values such as tolerance, compassion, and the courage to live your individual truth. The Beats were a group of writers, artists, and thinkers who gathered in 1950s San Francisco, and their legacy lives on through The Beat Museum. Located in San Francisco's North Beach neighborhood, The Beat Museum houses an impressive collection of Beat memorabilia, including original manuscripts, rare books, letters, personal effects, and cultural ephemera. They have been independently owned and operated since 2003, and they are committed to preserving and sharing the works of the Beats with new audiences. Whether you're a fan of Beat literature, art, or philosophy, The Beat Museum serves as a valuable resource and a place of inspiration. Visit their physical location on Broadway Street and explore the rich history and creative spirit of the Beat Generation. You can also support their mission by shopping at their museum store, donating, or becoming a member. Join The Beat Museum in keeping the Beat's legacy alive and meaningful for generations to come.

## Industries

- 🧪 Libraries and Museums _(under Science and Education)_
- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_
- 📊 Business and Consumer Services
- 🍿 Arts and Entertainment

## Links

- [twitter](https://twitter.com/kerouacdotcom)
- [facebook](https://facebook.com/pages)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idAdPUQUe8/w/173/h/104/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1775157435459)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAdPUQUe8/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775157435579)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Milano Red | #d91e09 | accent |
| Pelorous | #33a7b5 | dark |
| Silk | #bfb2aa | light |

## Fonts

- serif — asset _(custom)_
- FuturaLT — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAdPUQUe8/w/1500/h/500/idlEGHuOxP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1775157435794)

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_Source: <https://brandfetch.com/kerouac.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._