The Kindness Initiative is a brand dedicated to alleviating poverty in the San Diego Jewish community. They offer a range of products and services aimed at helping vulnerable households meet their basic physical and psychological needs with dignity and hope. With a comprehensive and collaborative approach, they work with service providers and caring volunteers to provide immediate and long-term support to those in need.

The Kindness Initiative serves a significant number of Jewish households living at or below the poverty level, and their services have become even more crucial during the COVID-19 pandemic. By partnering with service providers and trained volunteers, they help their members access essential resources and find a path forward. Inspired by Jewish tradition, their work is guided by acts of loving kindness, providing monetary and material support, and improving the world.

Whether you need assistance, want to volunteer, or wish to support their work as a donor, The Kindness Initiative is here to connect and make a difference in the lives of those in need