KindnessUK is a non-monetary, humanitarian organization that is dedicated to promoting, sharing, and uniting kindness in day-to-day life. Based in London, Kindness UK serves as a hub for inspiration, ideas, research, and information on the subject of kindness. With the belief that every day should be filled with acts of kindness, their goal is to make kindness a greater part of our lives.

One of their notable initiatives is Kindness Day UK, celebrated on November 13th each year. This special day aims to increase the value of kindness in society and encourages people to engage in kind acts. Individuals and organizations from all across the UK participate in various activities and make pledges to spread kindness.

Established in 2011 by David Jamilly, who also founded the Good Deeds Organisation and co-founded Kindness Day UK, Kindness UK is a trusted resource for unbiased information and research. Their logo and Kindness Day UK logo are both registered trademarks, reflecting their commitment to their mission. Join KindnessUK in their mission to make the world a kinder place by promoting, sharing, and uniting kindness in your own life and community