Kinship is a diverse coalition of big thinkers who share a passion for creating a better world for pets. They are unlocking a new world for both pet owners and their furry friends. At Kinship, they challenge preconceived notions, evolve their environments, and build a universe that supports and centers around people and their pets.

As a family of interconnected brands, Kinship combines different interests and expertise to fulfill their common purpose and love for pets. One of their initiatives is ADOPT A PET™, where they connect future pet parents to a vast network of animal shelters and rescues, helping them find their perfect match and more pets find forever homes. They also have THE WILDEST™, a platform dedicated to assisting pet parents with new pet to-dos, product recommendations, vet advice, training tips, and pet culture content.

With GOODFRIEND™, Kinship is building a platform to help pet parents find and book trusted groomers, trainers, and vets. Additionally, they offer PETEXEC™, a leading tool for pet care businesses to effectively manage operations such as daycare, boarding, grooming, and training. Kinship is part of the Mars Petcare family and shares the belief that pets make the world better, striving to make the world better for pets as well.

They are open to all, embracing every person, pet, and perspective, and are committed to building a more caring and inclusive world