KIRKBI is the private holding and investment company of the Kirk Kristiansen family, the founders of LEGO. Their mission is to inspire and develop the builders of tomorrow, helping children to grow and develop to their full potential through play. They share the same mission as the LEGO branded entities.

KIRKBI's purpose is to build a sustainable future for the family ownership of the LEGO brand for generations to come. They work to protect, develop, and leverage the LEGO brand across all LEGO branded entities. They are committed to a long-term and responsible investment strategy, ensuring a sound financial foundation for the family's activities and contributing to sustainable development.

The values of KIRKBI include imagination, creativity, fun, learning, caring, and quality. They make promises to play well, succeed and grow together, create mutual value with their partners, and have a positive impact on the planet. With responsibility at the core of their business, KIRKBI strives to build a sustainable future for the LEGO brand by fulfilling these promises