# Kitsain

- **Website:** <https://kitsain.com>
- **Primary alias:** `kitsain.com`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** Espoo, Uusimaa, Finland
- **Company kind:** PRIVATELY HELD

## Description

Kitsain is a brand that aims to revolutionize consumption habits worldwide with its innovative approach to lean consuming. The brand offers a mobile app that helps users optimize their grocery shopping experience by keeping their shopping lists up to date, sorting them for optimal routes through hypermarkets, and even integrating with popular messaging apps like WhatsApp. Kitsain is not limited to just food products, as it extends its services to cover all household products. By using Kitsain, users can benefit from real-time recommendations on the cheapest and nearest shops or applicable online delivery services for their groceries. The app also allows users to crowdsource information on prices and discounts, ensuring that they stay ahead of the best bargains from different retailers. Additionally, Kitsain provides suggestions on where to find trendy products and offers dynamic scaling of recipes based on available ingredients, preventing food waste. With Kitsain, users can also track their consumption habits, including cost, health, ethical considerations, and ecological footprint. The brand's mission is to change consumption habits globally through open-source practices, similar to how Linux transformed operating systems. Kitsain's business logic revolves around targeted and advanced advertising methods, with potential revenue sources from retailers, brands, producers, and commissions from online orders. The brand also envisions a B2B subscription model for workplace kitchens and canteens. The idea behind Kitsain originated in 2001, but it gained momentum in 2016 at the Bioeconomy Bootcamp hosted by the University of Helsinki. Over the years, the concept has evolved, and with the current advancements in technology, Kitsain aims to penetrate households with its lean consuming concept. The brand's focus is not to join forces with big retail corporations but rather to form a movement through social media, tackling food waste and empowering consumers. Currently, Kitsain offers an MVP (Minimum Viable Product) with features similar to cooklist.co. As the brand continues to develop its services, it plans to establish marketing connections and APIs with producers to enable lean delivery and production for local food. The Kitsain team is composed of passionate individuals with expertise in various fields, including consumer economics, technology, marketing, and environmental economics. The brand is also supported by a diverse group of advisory members with backgrounds ranging from entrepreneurship to digital security and impact investing. In conclusion, Kitsain is an innovative brand that aims to change consumption habits globally by offering a mobile app that optimizes grocery shopping, prevents food waste, and empowers consumers to make informed choices. With its lean consuming concept and focus on sustainability, Kitsain is on a mission to make a positive impact on the planet and unite consumers worldwide.

## Industries

- 📊 Business and Consumer Services

## Links

- [github](https://github.com/kitsain)
- [twitter](https://twitter.com/kitsain)
- [linkedin](https://linkedin.com/company/kitsain)
- [facebook](https://facebook.com/kitsain)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idwT-i4Zdj/w/48/h/48/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780210703094)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwT-i4Zdj/w/240/h/240/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780210703174)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eucalyptus | #22b14c | accent |
| Brown Rust | #a96a3a | dark |
| Buff | #f2cb89 | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idwT-i4Zdj/w/1500/h/500/id3KFnPhz7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780210703293)

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_Source: <https://brandfetch.com/kitsain.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._