# General Mills

- **Website:** <https://kixcereal.com>
- **Primary alias:** `kixcereal.com`

## Description

General Mills is a global food company whose family of more than 100 brands brings products to households around the world. Its portfolio spans everyday meals and snacks, breakfast foods, baking ingredients, desserts, organic and natural products, and pet food. Well-known names include Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Betty Crocker, Bisquick, Annie’s, Cascadian Farm, Blue Buffalo, Bugles, and Chex Mix. The company’s products are available across markets including Asia, Europe, North America, and South America, reflecting a broad range of consumer needs and tastes.

General Mills presents its mission as making food people love, with a focus on variety, quality ingredients, and bringing enjoyment to tables. Alongside food and pet products, the company shares brand news, recipes and seasonal ideas, company updates, and information about its financial performance and sustainability reports. It also provides practical resources for consumers, including product-location information, frequently asked questions, contact options, and a newsletter.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_
- 🐶 Pets and Animals
- 🐶 Pet Food and Supplies _(under Pets and Animals)_

## Links

- [facebook](https://facebook.com/generalmills)
- [instagram](https://instagram.com/generalmills)
- [linkedin](https://linkedin.com/company/general-mills)
- [youtube](https://youtube.com/user/generalmills)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcm_37tA4/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793557260840)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Endeavour | #0054a6 | accent |
| Olive | #818500 | dark |
| Twine | #c0845d | light |

## Fonts

- BrandonGrotesque-Regular — asset _(custom)_
- BrandonGrotesque-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcm_37tA4/w/1129/h/192/idlUuLCnFd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793557260960)

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_Source: <https://brandfetch.com/kixcereal.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._