KK is a leading brand in the entertainment and social video streaming industry, gathering a large number of talented and popular hosts and performers. It offers a wide range of live content in various fields such as singing, dancing, and sports. With over 80,000 independent hosts, 600 partner agencies, and more than 100 million registered users, KK has built a thriving ecosystem for both viewers and hosts.

Founded in 2012, KK aims to revolutionize the mobile live streaming sector and fill the industry gap in this field. Over the years, KK has expanded its services and launched KK TALKEE, a mobile learning live streaming app for children's English education. The brand has also introduced 棒直播, a live streaming platform focused on female users, integrating and upgrading the original KK platform.

Committed to promoting Chinese culture, KK regularly produces programs and activities related to traditional Chinese culture, attracting a large number of hosts and users to participate in the dissemination of cultural heritage. Additionally, KK actively engages in social welfare activities and charity events, raising nearly 2 million in donations. KK is part of the Melot Group, headquartered in Hangzhou, China, with branch offices and representatives across the country and in various international locations.

As a part of the Melot Group, KK is supported by three main business sectors: entertainment live streaming, online education, and video service solutions. With its dedication to providing a connected and enriched video lifestyle, KK continues to serve as a leading platform in the industry