Knack is a pioneering brand that was born out of necessity and rejection. It all started when the founder and CEO, Guy Halfteck, faced a disappointing experience while applying for a job on Wall Street. Despite his impressive qualifications, he was turned down because he was deemed not creative by the hiring firm, who only considered Ivy League graduates.

This rejection led Guy to question the conventional hiring process and sparked his desire to create a solution. Inspired by the words of his Harvard doctoral advisor, he embarked on a mission to identify and solve foundational problems in hiring. The result is KnackApp, a groundbreaking platform that leverages game theory, psychometric science, and artificial intelligence to unlock and showcase individuals' true talent and potential.

By turning the hiring process into a strategic and interactive game, Knack helps level the playing field for people from all backgrounds. Knack's innovative approach has garnered recognition and accolades, as it offers solutions for companies, educational institutions, skill development, coaching, and counseling. With Knack, everyone has the opportunity to unlock their true potential and change the world through their unique talents