# Knotch

- **Website:** <https://knotch.it>
- **Primary alias:** `knotch.it`
- **Employees:** 51+
- **Location:** New City, New York, United States

## Description

Knotch is an AI experience infrastructure company focused on helping brands adapt their websites for the conversational web. Its platform dynamically reassembles existing content around each visitor’s intent, aiming to make online experiences more engaging and improve conversion. Knotch presents its offering as a way to serve both people seeking personalized, conversational experiences and AI agents that need content they can read and cite.

Its products include Ace, an AI experience infrastructure that composes web pages to match a visitor’s intent and stage in the decision process. Knotch says Ace is already live in experiences associated with Google and Zillow, with additional applications for Square, Ally Financial, and Kelley Blue Book listed as coming soon. Support for AI agents is also described as coming soon. The company’s other product, Knotch One, is a content intelligence and optimization platform. Knotch provides demonstrations and resources, including articles, guides, and research, and invites customers to explore its work and career opportunities. Its stated pioneer customers include Google, Ally Financial, Zillow, and Cox Automotive.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idLEPRWmX_/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1790906364066)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #1a1a1a | dark |
| Pink Salmon | #ff8a9e | light |
| Torch Red | #ff0048 | accent |

## Fonts

- var(--font-sans) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLEPRWmX_/w/2098/h/396/id0PJ-ezGu.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780635005406)

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_Source: <https://brandfetch.com/knotch.it>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._