Introducing KOBINAI, a brand that defies societal norms and encourages individuals to embrace their true selves. In Japanese society, there is an unwritten rule to conform, adhere to societal expectations, and blend in. However, KOBINAI challenges this notion and sends a powerful message that it's okay to break free from the constraints of societal norms.

With a rebellious spirit and a desire to live authentically, KOBINAI uses clothing as a tool for self-expression. Founded by MAIMI, a former gal magazine model, KOBINAI started as a small store in Shin-Okubo and eventually established a presence in iconic fashion hubs like Shibuya109 and Laforet Harajuku. In January 2021, KOBINAI made a bold move by shifting its focus, investing all its efforts into creating a new expression through art books and podcasts, alongside its clothing line.

Looking ahead, KOBINAI has plans to venture into art, music, and film projects. Experience the liberating and unapologetic style of KOBINAI, where conformity is left behind, and individuality is celebrated. Explore their wide range of products, including art, tops, bottoms, dresses, shoes, outerwear, bags, and accessories, and join the movement to live life on your terms