# Kraken

- **Website:** <https://krakenflex.com>
- **Primary alias:** `krakenflex.com`
- **Founded:** 2014
- **Employees:** 51+
- **Location:** Manchester, England, United Kingdom
- **Company kind:** PRIVATELY HELD

## Description

KrakenFlex is a leading brand in energy management, control, and optimization. With a client base that includes tier one asset owners, energy traders, and electricity retailers, they have established themselves as a market leader in the industry. Their expertise lies in managing a large-scale portfolio of flexible distributed energy assets in real-time. Originally founded in 2014 as 'Upside Energy,' KrakenFlex quickly gained recognition for their ability to connect and control a diverse range of energy assets at scale. They received funding from notable bodies like Innovate UK and DECC Energy Entrepreneurs to build out their platform and cater to the rapidly growing UK flexibility market. Following remarkable success, KrakenFlex was acquired by Octopus Energy in 2020. Leveraging Upside Energy's data science and AI expertise, Octopus Energy expanded their capabilities and offered unique energy solutions to customers, resulting in significant energy bill reductions. With expanding international capabilities, KrakenFlex is now a global industry leader, continuing to serve utilities and asset owners across the energy industry. KrakenFlex Limited is a registered company in England and Wales, with their headquarters located in London.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [twitter](https://twitter.com/kraken_flex)
- [linkedin](https://linkedin.com/company/krakentech)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idq3HlT7Vc/w/178/h/54/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1727096365359)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq3HlT7Vc/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772651103458)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cerise | #df1d80 | accent |
| Voodoo | #4b2e4f | dark |
| White | #ffffff | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idq3HlT7Vc/w/8401/h/1401/idqR_oy2OK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782494681512)

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_Source: <https://brandfetch.com/krakenflex.com>_
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