@kwwl.com
Waterloo breaking news, weather and live video.
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KWWL is a renowned brand that began as a radio station and later transitioned into a television station. Established in 1947 by Ralph J. (Mac) McElroy, KWWL-AM was quick to recognize the need for more radio stations in Waterloo after World War II.
Mac's determination led to the purchase of used equipment for $45,000, and the station went on air in 1947. Not stopping there, Mac seized the opportunity to license a television station, and KWWL-TV was proudly launched in November 1953. Over the years, KWWL-TV evolved into a market-leading station, competing with WMT-TV and gaining popularity under the direction of Grant Price and later Craig Johnson.
KWWL earned the trust and support of the community and embarked on various successful initiatives, such as the Iowa Television Network and the Gold Star Awards for Outstanding Teaching. KWWL's dedication to education is further reflected in the R. J.
McElroy Trust, which provides $2. 5 million annually for educational programs benefiting deserving young people in the KWWL service area. In 2004, KWWL became part of Raycom Media, and two years later, it was acquired by Quincy Newspapers, Inc.
The brand's commitment to innovation was evident when it transitioned to digital television in 2002, providing viewers with clearer picture quality and high-definition programming. In 2010, KWWL took another step towards enhancing viewer experience by remodeling their facility for high-definition broadcasts. The brand's rich history and dedication to serving the community have garnered it a strong reputation.
Today, KWWL continues to deliver high-quality news, sports coverage, and engaging programming to its audience, embodying the values of integrity and community engagement that have defined it since its radio days
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