# Lake Avenue Financial

- **Website:** <https://lakeave.com>
- **Primary alias:** `lakeave.com`

## Description

Lake Avenue Financial is a premier financial planning firm based in Los Angeles, founded by Alex Chalekian, who intimately understands the financial challenges faced by immigrant families. Established in 1997, the firm is dedicated to educating clients on developing robust money habits and making informed financial decisions. They adopt a collaborative, relationship-based approach that emphasizes client values and success milestones without overwhelming jargon. 

Lake Avenue Financial recognizes the increasing role of women in financial management and aims to empower them through personalized guidance. The expert team includes dedicated professionals such as Rosa Chalekian, who focuses on enhancing client relationships, and Jess Bost, who has over 15 years of experience in coaching individuals toward their financial goals. As a firm committed to transparent, objective practices, Lake Avenue Financial helps clients navigate their financial journeys with clarity and confidence, ensuring that everyone feels heard and respected. By simplifying complex financial concepts, they strive to make financial wellness accessible for all.

## Industries

- 💰 Finance
- 💰 Investing _(under Finance)_
- 💰 Insurance _(under Finance)_
- 📊 Business and Consumer Services
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [youtube](https://youtube.com/lakeavefinancial)
- [twitter](https://twitter.com/Lake_Avenue)
- [instagram](https://instagram.com/lakeavefinancial)
- [linkedin](https://linkedin.com/company/lake-ave)
- [facebook](https://facebook.com/lakeave)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idvesVrrJM/w/1500/h/334/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781240365224)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvesVrrJM/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781240365304)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Laser | #c2b06e | accent |
| Tuatara | #2f2f2d | dark |
| White | #ffffff | light |

## Fonts

- Poppins — asset _(google)_
- var(--meta-font-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idvesVrrJM/w/1500/h/500/idecA_qRRh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781240365487)

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_Source: <https://brandfetch.com/lakeave.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._