# Lance Wyman

- **Website:** <https://lancewyman.com>
- **Primary alias:** `lancewyman.com`

## Description

Lance Wyman is a renowned brand in the field of graphic design, with a legacy spanning over 5 decades. Founded by Lance Wyman in 1979, the brand has been at the forefront of defining graphic design. Lance Wyman's work includes iconic logos such as the Mexico '68 Olympics, Metro identity and icon system, World Cup 70, and many others. The brand has designed identities and wayfinding systems for cultural and commercial institutions, including the National Zoo, the Washington DC Metro, and the Jeddah International Airport. Lance Wyman Ltd. continues to push the boundaries of graphic design by working on projects such as the visual identity for Movilidad Integrada and its different transportation systems. Lance Wyman's impact on the field of graphic design has been acknowledged with numerous awards and accolades. The brand also has a strong teaching presence, with Lance Wyman teaching graphic design and wayfinding for over 40 years at Parsons School of Design and conducting workshops worldwide.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_
- 🏭 Heavy Industry and Engineering
- 📊 Business and Consumer Services
- 🏭 Architecture _(under Heavy Industry and Engineering)_

## Links

- [twitter](https://twitter.com/lancewymannews)
- [instagram](https://instagram.com/lancewymannews)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiN2AF_H5/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778747474172)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idiN2AF_H5/w/350/h/233/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778747474082)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #cc0000 | dark |
| White | #ffffff | light |
| Smalt | #003399 | accent |

## Fonts

- Cerebri Sans — asset _(custom)_
- Cerebri Sans — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idiN2AF_H5/w/1500/h/500/idH0uhdfcw.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778747474305)

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_Source: <https://brandfetch.com/lancewyman.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._