# Lane Automotive

- **Website:** <https://laneautomotive.com>
- **Primary alias:** `laneautomotive.com`

## Description

Lane Automotive, founded by George Lane in 1964, is a renowned brand that began as a local speed shop in Southwest Michigan. It quickly emerged as a powerhouse in the performance and racing industry, offering high-performance parts previously available only in big cities to the small-town community. Lane Automotive is the parent company of Motor State Distributing, a wholesale warehouse distribution division, and renowned performance brands such as Allstar Performance, QuickCar, Ti22 Performance, MPD Racing, and ShurTrax. Located in Watervliet, Michigan, Lane Automotive boasts a 10,000 square foot showroom, making it an ideal destination for performance enthusiasts. The showroom is backed by a massive 350,000 square foot on-site distribution center that stocks over 100,000 different part numbers. Passionate about the motorsports industry, Lane Automotive not only supports car-related events and sponsors the annual Safety Summit but also contributes back to the local community through various activities and organizations. With a rich history and a strong commitment to customer satisfaction, Lane Automotive takes pride in helping customers achieve their goals and experience the joy of winning awards, whether it's a first-place finish on the track or a triumphant appearance at a car show. As a reliable and trusted brand in the industry, Lane Automotive continues to serve the automotive community with top-notch products and exceptional service.

## Industries

- 🏎 Vehicles
- 🏎 Motorsports _(under Vehicles)_

## Links

- [twitter](https://twitter.com/laneautomotive)
- [linkedin](https://linkedin.com/company/lane-automotive)
- [instagram](https://instagram.com/laneautomotive)
- [facebook](https://facebook.com/LaneAutomotiveInc)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVm6eNNoS/w/300/h/300/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1783017950561)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVm6eNNoS/w/331/h/119/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1783017950468)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #d60f00 | dark |
| Royal Blue | #3e70dd | light |
| Crimson | #ed1c24 | accent |

## Fonts

- Arial — asset _(custom)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVm6eNNoS/w/1500/h/500/idT3IoJlE_.jpeg?c=1bxid64Mup7aczewSAYMX&t=1783017950783)

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_Source: <https://brandfetch.com/laneautomotive.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._