# The Baldwin Group

- **Website:** <https://lanierupshaw.com>
- **Primary alias:** `lanierupshaw.com`
- **Employees:** 51+
- **Location:** Lakeland, Florida, United States
- **Company kind:** PRIVATELY HELD

## Description

BKS Partners is a leading brand that offers a wide range of products and services for both commercial and private risk management. With our proprietary blend of risk mapping called BKS Holistic Protection™, we provide a comprehensive analysis to identify the intersection of your risks and exposure to loss. For commercial risk, we understand that every company is unique, and that's why we design customized risk management solutions tailored specifically to your business. Our team of expert commercial risk architects takes into account your company's individual needs and creates personalized strategies. When it comes to private risk management, we take a holistic approach by considering your needs and lifestyles alongside the insurance you purchase for your company and employees. We ensure that your personal insurance aligns with your financial planning and wealth preservation goals. Additionally, we offer employee benefits that combine financial security and wellness in an integrated approach. We prioritize a proactive environment that focuses on preventing and attending to health risks both on and off the job. At BKS Partners, our industry experts in manufacturing, construction, finance, marine, technology, and healthcare collaborate to build your customized BKS Holistic Protection™ program. Connect with us today to optimize your coverage.

## Industries

- 💰 Insurance _(under Finance)_
- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCq0hvikpp8l6cbQeHOlcCLw)
- [twitter](https://twitter.com/lanierupshaw)
- [linkedin](https://linkedin.com/company/thebaldwingroup)
- [instagram](https://instagram.com/the_baldwin_group)
- [facebook](https://facebook.com/thebaldwingroupinsurance)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd0MZXU33/w/2038/h/2030/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777612677539)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idd0MZXU33/w/820/h/111/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777612676829)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Torea Bay | #0a359d | dark |
| Malibu | #8ed1fc | light |
| San Marino | #4254b1 | accent |

## Fonts

- var(--wp--preset--font-family--reader) — asset _(custom)_
- Oswald — asset _(google)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd0MZXU33/w/3300/h/568/idQBLMhxYg.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777612677897)

---

_Source: <https://brandfetch.com/lanierupshaw.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._