La Pioche is a unique brand that combines the concept of a solidarity grocery store and an employment-oriented enterprise in Haubourdin. Their mission is to restore dignity to all individuals and promote autonomy for those who are chronically unemployed. La Pioche offers a diverse and high-quality food selection and provides various services and workshops for members every Wednesday.

Additionally, they have launched a project called Altermobilité, aimed at helping local residents transition to more sustainable forms of transportation. As an Employment-Oriented Enterprise, La Pioche regularly hires new employees and offers a choice of working hours for job seekers. They also provide training opportunities and assist with CV presentations to their partners.

The brand emphasizes a personalized approach, focusing on the individual strengths and goals of their employees. La Pioche believes in solidarity, offering support, assistance, and fostering community connections. By prioritizing local services that promote short supply chains and community engagement, they aim to create a positive impact in the neighborhood