Laruce Beauty is a brand that was founded in 2019 by beauty entrepreneur, Mike Tran, with the goal of infusing enjoyment, excitement, and passion into the clean beauty industry. They aim to enhance the beauty routines of their consumers while revolutionizing the design and feel of cruelty-free brushes. Laruce has filled the gap in the cruelty-free and clean beauty market by introducing luxurious and sustainable materials and textures.

They have since evolved to embrace unapologetic self-expression through makeup, fashion, and art. Laruce strives to inspire individuality by embodying power, strength, excitement, and passion through their exclusive, one-of-a-kind collections. They are committed to creating a brand that invites people to indulge in the Laruce lifestyle while also focusing on sustainability in their production processes.

Their synthetic brushes are vegan, cruelty-free, hypoallergenic, and easier to clean compared to makeup tools made with animal hair. Join Laruce Beauty on their journey and express yourself with confidence and boldness