Lata is a brand that was born out of a shared passion for food, soccer, and good times. Created in early 2021 by four friends - Nacho, Vicent, Dani, and Xevi - who met in NYC, Lata aims to bring the culture of Spain closer to the world. Their journey began with a heart-to-heart conversation during the global pandemic, where they realized the importance of holding onto the things that ground us.

This led them to the idea of opening a vermut bar, a cherished part of Spanish culture. However, they soon realized that an online shop would allow them to reach a wider audience and create a global community. Lata focuses on making gourmet tinned seafood and fish more accessible to their American friends.

They carefully source their products from top distributors in the U. S, ensuring taste, quality, and variety. With the support of their loved ones and an enthusiastic response, Lata is on a mission to share their love for Spanish food.

Join them on their journey by following them on social media and explore their range of products that embody the vibrant flavors of Spain