# Latch.ai

- **Website:** <https://latch.ai>
- **Primary alias:** `latch.ai`

## Description

Latch is a workflow-capture platform that helps organizations document how work is actually done and create reliable context for AI agents and automation. Instead of asking employees to write standard operating procedures, Latch records their walkthroughs, listens, and asks questions about exceptions and undocumented steps. It turns these sessions into a structured process model, a ready-to-send SOP, and a prioritized list of opportunities to reduce clicks and improve efficiency. Latch also builds a knowledge graph that reflects how teams operate, giving automation projects a more accurate foundation.

The platform serves operations leaders and IT or AI teams across industries including manufacturing, real estate, distribution, construction, financial services, and consumer packaged goods. Its plans range from a free option for individuals to Pro, Team, Business, and custom Enterprise tiers. Depending on the plan, features include cloud libraries, MCP access, shared team workspaces, multi-recorder synthesis, role-based access, integrations, and dedicated support. Latch offers a downloadable app, free workflow capture, and demo requests for organizations exploring its capabilities.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/superlabsinc)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idrdFUNMnB/theme/light/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1790780985010)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrdFUNMnB/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790780985069)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinder | #0e0d14 | dark |
| Vista White | #fcfaf8 | light |
| Electric Violet | #8539ff | accent |

## Fonts

- var(--_typography---primary-font) — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrdFUNMnB/w/400/h/100/id8NHZG26r.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790780985158)

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_Source: <https://brandfetch.com/latch.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._