# Novaya

- **Website:** <https://latexco.com>
- **Primary alias:** `latexco.com`
- **Founded:** 1952
- **Employees:** 51+
- **Location:** Lavonia, Georgia, United States
- **Company kind:** PRIVATELY HELD

## Description

Novaya is a comfort-solutions manufacturer specializing in latex and advanced foam products for bedding and seating. Based in Belgium and part of Love Home Fabrics, the company draws on more than 135 years of combined experience in latex and foam technologies. Its range includes sheets, pillows and blocks, made with advanced foams, Dunlop latex, Pulse latex and, where specified, pure Talalay latex. Novaya also offers high-quality PU foams developed from MDI-based raw materials, designed to provide durability, breathability, comfort and support.

The company uses established and innovative manufacturing processes to create products with varied comfort and firmness options, including latex solutions from Super Plush to Extra Firm. Novaya emphasizes product quality, ongoing research, innovation, customer service and sustainability, and presents its materials as suitable for different comfort needs and applications. Its website provides information about its products and technologies, as well as contact details for sales enquiries. Through its parent group, Love Home Fabrics, customers can also explore a wider selection of home fabrics and comfort solutions across different price and quality categories.

## Industries

- 🪴 Furniture _(under Home and Garden)_
- 🪴 Home and Garden

## Links

- [twitter](https://twitter.com/LatexcoU)
- [youtube](https://youtube.com/channel/UCsyfLLO1RhoaOOo0Eci-s0A)
- [facebook](https://facebook.com/novayacomfort)
- [instagram](https://instagram.com/novayacomfort)
- [linkedin](https://linkedin.com/company/novaya-comfort)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idW4l1-kXw/w/820/h/161/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790320042641)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idW4l1-kXw/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790320043006)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Roof Terracotta | #ad4122 | accent |
| Mine Shaft | #333333 | dark |
| Alabaster | #fcfcfc | light |

## Fonts

- var(--text-standard-mobile-family) — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idW4l1-kXw/w/8000/h/4500/idIm0CIhXe.jpeg?c=1bxid64Mup7aczewSAYMX&t=1771719626887)

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_Source: <https://brandfetch.com/latexco.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._