# Lay's - **Website:** - **Primary alias:** `lays.de` ## Description Lay's Chips is the number one chips brand in the world, offering a fantastic taste experience for you and your friends. Made from the best potatoes, our chips are irresistibly delicious and uniquely flavored. Whether you prefer classic or light, mild-spicy or intense, we have the right snack for you. Our range includes Lay's® Classic, our classic chips in five delicious flavors, now with the new addition of Lay's® Red Paprika. For party fun like no other, try our crunchy Bugles. If you're looking for a healthier option, our Lay's® from the Oven are baked with 50% less fat, available in three irresistible flavors. We've even transformed the iconic dishes of KFC®, Subway®, and Pizza Hut™ into tasty, crispy chips. What makes Lay's® so special? Our premium potatoes, sourced from expert contract farmers who meet our high-quality standards. We use pure plant oils to achieve the unique crispiness of our chips. With a wide variety of flavors, from classic to intense, Lay's® offers a delicious selection for every taste. Our journey began in 1932, when C.E. Doolin founded the Frito Company to make corn chips, and around the same time, Herman Lay started the H.W. Lay Company to produce potato chips in Tennessee. The Lay Company was the first snack manufacturer to advertise Lay's® potato chips on TV in 1944. In 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay Inc., the largest snack manufacturer in the USA. In 1965, Frito-Lay and Pepsi Cola merged to form PepsiCo Inc., with headquarters in Purchase, New York. PepsiCo acquired leading snack manufacturers Walkers Crisps and Smiths Crisps in the UK in 1989. Since 2000, Frito-Lay snacks have been available in Germany and are now sold on all five continents. With brands like Lay's®, Walkers, Doritos, Smiths, Cheetos, and Sabritas, Frito-Lay is the market leader in the snack segment in countries such as the UK, Spain, Mexico, and the USA, making Lay's® the number one chips brand in the world*. *Based on retail sales. (Euromonitor International Limited; Packaged Food; definition for potato chips, retail value sales). ## Industries - 🍔 Food and Drink - 🍔 Groceries _(under Food and Drink)_ ## Links - [youtube](https://youtube.com/channel/UCtM9Fnj14CPk1tpZHVcKnpQ) - [facebook](https://facebook.com/laysdeutschland) - [instagram](https://instagram.com/lays_deutschland) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJB60E8u-/w/172/h/161/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780625448674) - icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idJB60E8u-/w/1851/h/1851/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1780625449319) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Crimson | #ed1c24 | accent | | Dark Burgundy | #720f07 | dark | | Kumera | #8c7928 | light | ## Fonts - var(--bs-body-font-family) — asset _(custom)_ - raleway — asset _(google)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._