# LayUp

- **Website:** <https://layup.co.za>
- **Primary alias:** `layup.co.za`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Sandton, Gauteng, South Africa
- **Company kind:** PRIVATELY HELD

## Description

LayUp Payments is a leading brand based in Johannesburg, specializing in innovative payment solutions for businesses in Africa. Our goal is to shape the future of payment technology and drive financial inclusion on the continent. With our advanced recurring payments system, businesses can accept interest-free installments, subscriptions, memberships, and debit order payments with ease. Our cloud-based pre-payment technology makes it simple for merchants and customers to use digitized Lay-By services, ensuring a seamless payment experience. We offer a range of products and services, including smart collections for scaling your business, recurring billing to reduce failed payments, and pre-orders for out-of-stock products. LayUp stands out with its end-to-end customer management, seamless integration capabilities through our restful API, and easy installation of eCommerce plugins. Our system also provides automated reporting, ensuring hassle-free tracking and reconciliation of online and in-store recurring payments. At LayUp Payments, we believe in a world where credit-free transactions are possible, allowing financial freedom for all. Join us in shaping the future of payments in Africa. Visit our website to learn more and sign up for our services.

## Industries

- 💰 Finance

## Links

- [youtube](https://youtube.com/channel/UCo6FctTsDcpG4NZZGuRBFFQ)
- [twitter](https://twitter.com/LayUpPayments)
- [instagram](https://instagram.com/layup_payments)
- [linkedin](https://linkedin.com/company/layup-technologies)
- [facebook](https://facebook.com/LayUpPayments)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSVnLBEbe/w/300/h/300/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1779932923426)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idSVnLBEbe/w/820/h/312/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779932923353)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Teal | #008b8a | dark |
| Apricot | #ea9a73 | light |
| Pelorous | #38a6b3 | accent |

## Fonts

- Inter — asset _(google)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idSVnLBEbe/w/1500/h/500/idCXbDQkSN.jpeg?c=1bxid64Mup7aczewSAYMX&t=1769863698412)

---

_Source: <https://brandfetch.com/layup.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._