# Nicola Lazzari

- **Website:** <https://lazige.agency>
- **Primary alias:** `lazige.agency`

## Description

Lazige is a conversion rate optimization (CRO) and AI consulting agency based in London and Milan. It helps businesses turn data, experimentation, and intelligent automation into measurable improvements in conversion, efficiency, and revenue. Its services include AI workflow design and automation, experimentation strategy and measurement, conversion-focused user interface and front-end optimization, and performance, latency, and cost control. Lazige combines strategic advice with hands-on implementation and measurement, aiming to deliver working systems rather than recommendations alone.

The agency supports SaaS companies scaling growth, teams seeking clearer insights from experiments, businesses implementing AI workflows, and marketplaces optimizing conversion funnels. Its case studies include trial onboarding improvements associated with an 18% lift in trial-to-paid conversion, technical work that made Optimizely execution 42% faster, and AI automation that reduced onboarding effort by 68%. Lazige also develops AI applications, including tools for experiment discovery, model-cost comparison, and retrieval-augmented assistants. Through consulting and custom solutions, the agency helps organizations reduce manual work, improve digital experiences, and make more informed decisions.

## Industries

- 📊 Business and Consumer Services
- 📊 Online Marketing _(under Business and Consumer Services)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/nicolalazzari)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idCdV3j1er/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790659344053)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCdV3j1er/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790659344377)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Electric Violet | #6c3df4 | accent |
| Livid Brown | #42273b | dark |
| Spring Wood | #f7f5ef | light |

## Fonts

- var(--font-inter-tight) — asset _(custom)_
- var(--font-inter) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idCdV3j1er/w/1500/h/500/idBU9cbhr9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790659344185)

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_Source: <https://brandfetch.com/lazige.agency>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._