# Leadfusion

- **Website:** <https://leadfusion.com>
- **Primary alias:** `leadfusion.com`
- **Founded:** 1995
- **Employees:** 11+
- **Location:** San Diego, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Leadfusion is a leading provider of pre-sales solutions for financial products, specializing in enhancing consumer engagement and driving client revenue for financial institutions. Founded in 1995, Leadfusion has established itself as a front-runner in Financial Experience Management (FEM), having successfully engaged over 1 billion consumers. Their comprehensive CUSTOMER first platform is designed to elevate account opening, customer acquisition, and wallet share by facilitating seamless interactions across various channels and devices during key conversion moments. The company caters to a wide range of financial services, including mortgage, auto lending, consumer lending, checking, deposit accounts, small business services, and investment and retirement solutions. Leadfusion's suite of products features Premium Financial Tools for top-of-funnel engagement, Guided Selling® for streamlined product selection, and BankXpert® to foster collaborative selling experiences in branches and call centers. Trusted by over 300 financial institutions, including many of the top banks and credit unions, Leadfusion empowers consumers to make informed financial decisions with confidence.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/Leadfusion-Inc-188250114522025)
- [linkedin](https://linkedin.com/company/leadfusion)
- [twitter](https://twitter.com/leadfusion)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxiU_DDud/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787070708482)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idxiU_DDud/w/820/h/163/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1787070708400)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ebony | #0e1620 | dark |
| Wild Sand | #f5f5f5 | light |
| Piper | #c8622a | accent |

## Fonts

- Figtree 1 — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxiU_DDud/w/1500/h/500/id4dKem9b6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1787070708643)

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_Source: <https://brandfetch.com/leadfusion.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._