# Paul Galletti

- **Website:** <https://leadways.com>
- **Primary alias:** `leadways.com`

## Description

Leadways is a digital advertising agency focused on helping supplement, nutrition, fitness, and health brands acquire new customers through Google and YouTube. The agency works with supplement founders and marketing teams seeking to lower acquisition costs and scale advertising spend profitably. Its services include Google Ads strategy and management, non-branded Search and Shopping campaigns, Performance Max campaigns structured to exclude branded traffic, and YouTube prospecting. Leadways also rebuilds Merchant Center product feeds, directs video and creator-style UGC concepts, and develops advertorials, listicles, landing pages, and first-time-customer offers designed for cold audiences. Its approach emphasizes distinguishing new-customer revenue from branded and retargeting performance, with reporting focused on new-customer return on ad spend and incrementality. Prospective clients can request a free account and customer-acquisition audit, followed by a 90-day action plan. Leadways presents its team as supplement-specialist rather than generalist, with senior, founder-led oversight. The agency says its engagement terms are month to month, with no long-term minimum commitment, and its recommendations are available to clients whether or not they hire the agency.

## Industries

- 📊 Business and Consumer Services
- 📊 Online Marketing _(under Business and Consumer Services)_
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Links

- [twitter](https://twitter.com/paulogalletti_)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRsvJnbgj/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791385780318)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRsvJnbgj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791385780713)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cornflower Blue | #6459f6 | accent |
| Port Gore | #262261 | dark |
| Flamingo | #f15c45 | light |

## Fonts

- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRsvJnbgj/w/1500/h/500/id1kY9cS7r.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791385780512)

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_Source: <https://brandfetch.com/leadways.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._