Orson is a brand that specializes in helping entrepreneurs transform their ideas into successful ventures using the Lean Startup method. With the Lean Startup approach, Orson guides individuals through the six essential steps to launching a startup effectively. Developed by Eric Ries in 2008, the Lean Startup method is based on iterative cycles of launching a minimum viable product, testing the market, adjusting the product, and repeating until finding the best idea to sell. This method has proven successful for both larger companies like Dropbox and Hotmail, as well as smaller businesses.

The key to the Lean Startup method is acting quickly and agilely. Orson's mission is to enable entrepreneurs to master the market, measure demand, sell their products, create a minimum viable product, and pivot their offerings based on customer feedback. By following these steps, entrepreneurs can structure their startups for growth and profitability. Orson provides essential tools and resources, including the Lean Canvas created by Ash Maurya, to help entrepreneurs navigate each stage of their startup journey.