Lean Startup, presented by Eric Ries, is a brand that focuses on transforming how new products are developed and launched. The brand offers a range of products and services aimed at helping entrepreneurs and businesses operate more efficiently and successfully. With the Lean Startup principles, businesses can be more innovative, eliminate wasteful practices, and improve their chances of success.

The brand emphasizes the importance of validated learning, innovation, and entrepreneurship as management. Through the Lean Startup Process, businesses can learn from successful startups and apply those learnings to various industries and sectors. The brand also provides case studies of successful companies that have implemented Lean Startup principles.

Additionally, Lean Startup offers resources such as meetups, education programs, and a comprehensive online library. With the Lean Startup approach, businesses can make better and faster decisions, navigate risks, and drive continuous innovation