Mister Spex is a brand that revolutionizes the way people buy eyewear, combining the advantages of e-commerce with comprehensive on-site services. Our goal is to empower and inspire customers to wear glasses with joy and confidence. We believe that the most important aspect of purchasing eyewear is that it brings happiness and helps our customers wear their new glasses or sunglasses with self-assurance.

At Mister Spex, customers have access to a vast selection of over 100 attractive premium and luxury brands, trendy independent labels, high-quality own brands, and selected designer and influencer collaborations. With a seamless and consistent omni-channel integration of online and offline offerings, we create a personalized shopping experience that allows customers the freedom to determine when, where, and how to shop. Innovative technology and smart data-driven features play a central role in our approach.

As a driving force of digital transformation, Mister Spex has been instrumental in shaping the optical industry since its inception. Today, we are the leading digital omni-channel brand for eyewear in Europe, with over 6. 6 million customers.

We have online shops in ten countries, over 70 stores in Germany, Austria, Sweden, and Switzerland, and a nationwide network of over 350 partner opticians. With a focus on customer-centricity, we continuously grow and improve our offerings to provide a unique and inspiring eyewear experience. With over 20,000 daily orders, 1,350 employees from 60 countries, and a sales increase of 8 percent to 210 million euros in 2022, Mister Spex proves that its omni-channel strategy is a sustainable success, even in challenging market environments.

Our strategy is based on a seamlessly linked online and offline omnichannel concept, which has garnered several awards. The advantage of our approach lies in the mutual reinforcement of both channels, creating valuable synergies. The success of Mister Spex's omnichannel strategy is also rooted in its high brand awareness, surpassing 70 percent.

We leverage data and technology to gain valuable insights into our customers' needs, enhancing our understanding of the market and fueling our expansion. This results in two main advantages: we know how and where to best engage our customers online and in our stores, and our brand is already well-established when we open a new store. Our offline presence also allows us to expand our target audiences.

Through our digitally anchored purchasing process, customers are introduced step by step to the online buying process, leading to a high repurchase rate via the online channel. Simultaneously, the proportion of purchases made solely online, without prior contact with the stores, increases by an average of over 20% within three years of opening in regions where we have an offline presence. Mister Spex's success is driven by both online and offline business, which stimulate each other, develop valuable synergies, and significantly contribute to our overall success.

We have a strong team of investors supporting us, including Scottish Equity Partners, Goldman Sachs, Büll Family Office, Grazia Equity, XAnge, and DN Capital. Their expertise and partnership ensure that we continue to innovate, grow, and provide exceptional eyewear experiences for our customers