Lewis Pugh is a remarkable brand known for its commitment to ocean conservation and awe-inspiring swimming feats. Born in Plymouth, England, Lewis's connection to the sea runs deep. Growing up in Cape Town, where three major oceans converge, Lewis developed a passion for protecting our precious marine ecosystems.

As a maritime lawyer and the UN Patron of the Oceans, Lewis channels his legal expertise and skills in promoting dialogue and collaboration to bring about meaningful change. Each of Lewis's swims serves as a powerful call to leaders and citizens alike, inspiring them to adopt sustainable practices and safeguard our oceans. Lewis's swimming achievements are nothing short of extraordinary.

From his trailblazing swim from Robben Island to Cape Town in 1987 to swimming across the North Pole when the sea ice melted in 2007, Lewis consistently breaks records and pushes his limits. In 2018, he became the first person to swim the full length of the English Channel, spanning an impressive 528 kilometers. Despite the daunting challenges and grueling training regime, Lewis remains steadfast in his mission.

He believes that his best swims are still ahead of him, driven by his unwavering commitment to raising awareness and protecting our oceans. With Lewis Pugh at the forefront, our waters have a powerful advocate fighting for their preservation