Originally titled Life-Force8, the site was later changed to 本能ハック (Honno Hack) in order to be more memorable. The concept of Life-Force8, derived from American marketer Drew Eric Whitman, refers to the eight vital impulses of life. These impulses are utilized in marketing psychology to accurately address human desires.

The eight impulses include the desire to survive, enjoy life, avoid fear and pain, engage sexually, live comfortably, outperform others, protect loved ones, and seek social recognition. The site was established to help individuals in their 25-40s, particularly men,