# Lica Auto

- **Website:** <https://licaauto.com>
- **Primary alias:** `licaauto.com`
- **Employees:** 501+
- **Location:** Makati, Philippines
- **Company kind:** PRIVATELY HELD

## Description

Lica Auto Group is the largest, multi-awarded, and synergistic group of automotive retail and service companies in the Philippines. We are dedicated to professionalizing the automotive and aftermarket industries in the country. Our diverse portfolio includes new and used car dealerships, rent-a-car and leasing services, parts and equipment distribution, and a network of auto service centers under the Rapide brand.

As the exclusive country licensee of Hertz Rent-A-Car, we provide quality rental services with branches strategically located, including national airports. Additionally, our body repair and paint shop facilities are equipped to handle minor and major repairs for all vehicle brands, accredited by major insurance companies.

With a focus on trustworthiness, teamwork, and tenacity, Lica Auto Group is committed to being your lifetime partner in owning and enjoying your car, ensuring a hassle-free experience for all customers.

## Industries

- 🏎 Automotive Industry _(under Vehicles)_
- 🏎 Vehicles

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idk0Am7WGW/w/384/h/99/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1780952983441)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #eb1d25 | accent |
| Mine Shaft | #3f3f3f | dark |
| White | #ffffff | light |

## Fonts

- ui-sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/licaauto.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._