Lidl's asset
Lidl

@lidl.cz

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About

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Lidl is a German multinational discount supermarket chain that operates in Czechia. Founded in the 1930s by Josef Schwarz, Lidl started as a small grocery wholesaler in Germany. In 1973, the company introduced the first Lidl discount store, focusing on offering high-quality products at affordable prices.


Lidl's headquarters for Czechia is located in Prague. It is responsible for overseeing the operations, marketing, and expansion of the brand within the country. The company's mission is to provide customers with a wide range of quality products while maintaining low prices.


Lidl offers a variety of products including groceries, fresh produce, household items, clothing, and electronics. The company sources its products directly from manufacturers, enabling them to offer competitive prices. Lidl also places a strong emphasis on sustainability, offering organic and fair trade products, as well as implementing green initiatives in its stores.


On a global scale, Lidl operates in over 30 countries worldwide. It is part of the Schwarz Group, which is one of the largest retail companies in Europe. Lidl owns several notable subsidiaries, including the retail chains Kaufland and Hypernova.


In terms of market position, Lidl is a major player in the global retail industry. It is known for its aggressive expansion strategy and has rapidly grown its market share in many European countries. Lidl competes with other discount supermarket chains such as Aldi and Tesco, as well as traditional supermarkets.


Lidl has achieved several milestones and successes throughout its history. It has received numerous awards for its affordable prices and high-quality products. The company has also implemented successful marketing campaigns to promote its brand.


As for the latest updates, Lidl continues to expand its presence in Czechia, opening new stores and striving to provide customers with a convenient and enjoyable shopping experience. The company remains focused on its core values of low prices and high-quality products, aiming to maintain its position as one of the leading discount supermarket chains in the country. In conclusion, Lidl is a well-known discount supermarket chain operating in Czechia.


With its affordable prices, wide range of products, and commitment to sustainability, Lidl has established itself as a major player in the global retail industry. Its focus on customer satisfaction and continuous growth contribute to its success and market position

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Company Type

Privately Held

Company Size

10,001+

Year Founded

1973

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