Lidl's asset
Lidl

@lidl.ro

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Lidl Romania is a subsidiary of Lidl, a German discount supermarket chain that operates across Europe. It entered the Romanian market in 2011 and has since established a strong presence in the country. The headquarters of Lidl Romania is located in Bucharest, the capital city.


Lidl Romania offers a wide range of products including groceries, household goods, electronics, clothing, and more. The company focuses on providing high-quality products at affordable prices to meet the needs of its customers. It operates under the philosophy of simple goods, simple prices, which has resonated well with consumers in Romania.


On a global scale, Lidl has a strong presence across Europe. It operates over 11,000 stores in 32 countries and employs more than 310,000 people. The company has expanded through both organic growth and strategic acquisitions.


In terms of joint ventures, Lidl has partnered with Kaufland, another retail chain, to leverage their combined strengths and expand its market reach. Lidl is known for its aggressive pricing strategy and efficient supply chain management. This has helped the company gain a strong market position both globally and in Romania.


It has become one of the leading retailers in the country, competing with other major players in the industry. In terms of major events, Lidl Romania has continuously expanded its store network in the country. It has also invested in modernizing its existing stores to provide a better shopping experience for customers.


Lidl has been recognized for its efforts in sustainability and received several awards for its environmentally-friendly initiatives. As of the latest updates, Lidl Romania continues to grow its market share in the country. It remains committed to its customer-centric approach and aims to further expand its product offerings and store network.


Lidl continues to be a key player in the retail industry, known for its affordability, quality, and efficient operations

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Company Type

Privately Held

Company Size

10,001+

Year Founded

1973

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