# lifebb.co.za - **Website:** - **Primary alias:** `lifebb.co.za` ## Description Life Behind Bars is a Southern African BMX retailer created to give local riders better access to the parts, frames, and equipment they need. Founded by riders, racers, and builders, the brand understands the demands of BMX and aims to support speed, progression, and community. Its mission is to offer quality products, responsive service, and fair prices, helping riders spend less time waiting for imported orders and more time riding. Through its online shop, Life Behind Bars offers BMX frames and parts, along with racewear and protection, apparel, and accessories. The range is presented for riders seeking dependable gear for challenging rides, performance, and everyday use. The site also features NoLogo SA, providing another shopping option within its online store. Based in Roodepoort, South Africa, Life Behind Bars serves the local BMX community through its website and direct contact channels. With a rider-focused approach and a selection spanning essential components to riding apparel, the brand aims to make BMX products more accessible across Southern Africa. ## Industries - 🛍 E-commerce and Shopping - 🏈 Sports - 🏎 Vehicles - 🏎 Motorsports _(under Vehicles)_ ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idPLr7cgZ8/w/1501/h/931/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790632740934) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Bright Sun | #f8d247 | accent | | Black | #000000 | dark | | Malibu | #7bc2f7 | light | --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._