# Personal Lifeguard Services

- **Website:** <https://lifeguardservices.co.za>
- **Primary alias:** `lifeguardservices.co.za`
- **Founded:** 2018
- **Employees:** 11+
- **Location:** Johannesburg, Gauteng, South Africa
- **Company kind:** PRIVATELY HELD

## Description

Personal Lifeguard Services (PLS) is a water safety and drowning prevention company established in Johannesburg in 2018. Serving clients across six provinces in South Africa, PLS provides professional, qualified lifeguards for venues and events, including hotels, country clubs, community pools, private gatherings, and corporate functions. Its team focuses on creating safer swimming environments and giving organisers and swimmers peace of mind.

PLS also offers swimming lessons, including learn-to-swim classes, stroke correction, and adult lessons, with low student-to-teacher ratios. The company provides first aid and lifeguard training, helping participants prepare for qualifications, and runs drowning prevention campaigns to raise awareness in communities. In addition, PLS can source water safety and first aid equipment through established supplier partnerships.

Affiliated with Lifesaving South Africa, PLS presents professionalism and a personal approach as central to its work. The company reports more than 140,000 hours of lifesaving experience and over 740 in-water rescues, reflecting its focus on practical safety support across a range of aquatic settings.

## Industries

- ⚖️ Law Enforcement and Protective Services _(under Law and Government)_
- ⚖️ Law and Government

## Links

- [facebook](https://facebook.com/personallifeguardservices)
- [instagram](https://instagram.com/personal_lifeguard_services)
- [linkedin](https://linkedin.com/company/personal-lifeguard-services)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idEOtz8FFv/w/54/h/53/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792097352106)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEOtz8FFv/w/1687/h/1688/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792097352484)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| New York Pink | #d46e79 | accent |
| Green Vogue | #023047 | dark |
| Cornflower | #8ecae6 | light |

## Fonts

- nunito sans — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idEOtz8FFv/w/5616/h/3159/idmkal8rvQ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792097354930)

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_Source: <https://brandfetch.com/lifeguardservices.co.za>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._