Lifelong Online is India's leading direct-to-consumer brand that aims to be a part of every Indian home. Since 2015, Lifelong has been dedicated to understanding the needs of the modern Indian consumer and providing ingenious solutions to everyday challenges. From starting with a simple mixer grinder, Lifelong has now expanded its product range to include home and kitchen appliances, health and wellness products, sports and fitness equipment, personal grooming essentials, electronics, home improvement tools, and home security solutions.

Lifelong Online has over 15 best-selling products available on prominent online marketplaces. In their pursuit of continuous innovation, Lifelong Online has collaborated with India's greatest fitness icon, Milind Soman, to launch Chaze, an exclusive range of cycles designed to promote fitness and the joy of cycling. They have also introduced Vibez, an audio gear and smartwatch brand that aims to transform people's relationship with sound and time.

Lifelong Online's commitment to quality and customer satisfaction is evident in their meticulous product development process. They identify customer needs through channel and product review insights and engineer functional designs that optimize across the entire value chain. Each product undergoes rigorous pre-launch quality testing to ensure it greatly benefits consumers.

As a proud participant of the Make In India movement, Lifelong Online emphasizes manufacturing in India, with 60% of their volumes being produced domestically. They have multiple manufacturing facilities and are continuously expanding to better serve their customers across the country. Choose Lifelong Online to experience innovative and high-quality products that are designed specifically for you and your home