# Light My Fire & Light My Fire BORROW

- **Website:** <https://lightmyfire.com>
- **Primary alias:** `lightmyfire.com`
- **Founded:** 1995
- **Employees:** 11+
- **Location:** Malm, Sweden
- **Company kind:** PRIVATELY HELD

## Description

Light My Fire is a brand that is passionate about reconnecting us with nature through their innovative and functional outdoor products. Whether you're enjoying a lunch break in a nearby park or embarking on a hiking adventure, they have the perfect gear for you. Their product range includes lunchboxes, mugs with lids, wide straws, and sporks, all designed to make your outdoor experience enjoyable and convenient. The brand's journey started in 1995 when founder Michael Odqvist discovered MayaSticks, a natural and reliable fire-starting method made from waste materials in Guatemala. Despite initial setbacks, they persevered and eventually found success with Swedish FireSteel, a fantastic product to ignite fires in any weather. But Light My Fire is much more than just fire-starters. They revolutionized the outdoor equipment industry by infusing their products with vibrant colors and playful designs, making them a truly delightful addition to any adventure. All Light My Fire products are proudly made in Sweden, with a dedicated factory ensuring top-quality craftsmanship and a reduced environmental footprint. With their commitment to creating unique and irresistible outdoor essentials, Light My Fire is your go-to brand for all your outdoor needs. Explore the beauty of nature and rediscover the joy of fire with Light My Fire!.

## Industries

- 🏈 Sports

## Links

- [youtube](https://youtube.com/user/lightmyfiresweden)
- [instagram](https://instagram.com/lightmyfiresweden)
- [linkedin](https://linkedin.com/company/light-my-fire)
- [facebook](https://facebook.com/LightMyFireSweden)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id7W5dVqL1/w/578/h/166/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772587774339)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7W5dVqL1/w/1772/h/1772/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772587774745)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Indigo | #4770ca | accent |
| Taupe | #504b38 | dark |
| White | #ffffff | light |

## Fonts

- Open Sans — asset _(google)_
- var(--serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id7W5dVqL1/w/400/h/218/idaPdrk3NL.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772587774886)

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_Source: <https://brandfetch.com/lightmyfire.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._