# LILA

- **Website:** <https://lilateam.com>
- **Primary alias:** `lilateam.com`
- **Founded:** 2009
- **Employees:** 11+
- **Location:** Kuala Lumpur, Kuala Lumpur, Malaysia
- **Company kind:** PRIVATELY HELD

## Description

LILA® is a brand that has revolutionized the world of sports performance through their innovative products and technologies. The brand's flagship product, Exogen®, is a cutting-edge wearable resistance garment that has been developed over a span of 18 years. LILA® has left no stone unturned in perfecting this product, testing over a dozen forms of hook and loop fasteners, experimenting with hundreds of stitching patterns, and trialing 13 different materials for the cooling mesh. With 34 iterations and 12 iterations of cooling micro-perforations, Exogen® is truly a game-changer.

LILA® has gained recognition and trust from elite athletes worldwide, including the likes of the Golden State Warriors (NBA), Minnesota Vikings (NFL), and Paris St Germaine FC (Ligue1). These athletes rely on Exogen® to enhance their performance and achieve optimal results.

The brand's journey began with founder Joseph Dolcetti, a highly experienced sports scientist and high-performance coach. With over 35 years of experience working with top sporting programs across the globe, Dolcetti conceptualized, developed, and launched Exogen®, the world's most advanced wearable resistance. His expertise and passion for human movement have propelled LILA® to the forefront of sports technology.

With a commitment to continuous research and development, LILA® has published over 30 peer-reviewed journal articles on Exogen® and wearable resistance. The brand has also formed strategic research partnerships with prestigious institutions like Auckland University of Technology and the UFC Performance Institute, further solidifying their position as industry leaders.

Choose LILA® and experience the power of Exogen® for yourself. Elevate your performance, improve your technique, and achieve your goals with the brand trusted by the world's top athletes.

## Industries

- 🏈 Sports

## Links

- [linkedin](https://linkedin.com/company/LilaAthletes)
- [twitter](https://twitter.com/LilaAthletes)
- [facebook](https://facebook.com/LilaAthletes)
- [instagram](https://instagram.com/lilaathletes)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idrAdy4kmD/w/500/h/280/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788408101570)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrAdy4kmD/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788408101641)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Chateau Green | #4cb051 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-price-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idrAdy4kmD/w/1500/h/500/idwv1lbril.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788408101786)

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_Source: <https://brandfetch.com/lilateam.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._