Li-Ning's asset
Li-Ning

@lining.com

Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast Mr.

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About

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Li-Ning is a Chinese company that specializes in manufacturing and selling sports equipment and athletic footwear. It was founded in 1990 by its namesake, Li Ning, who is a former Olympic gold medalist in gymnastics. The company is headquartered in Beijing, China.


Li-Ning offers a wide range of products, including sports shoes, apparel, equipment, and accessories for various sports such as basketball, running, tennis, and badminton. The company is known for its innovative designs and technology, often collaborating with athletes and sports teams to develop high-performance products. On a global scale, Li-Ning has expanded its presence in multiple countries.


It operates through various subsidiaries, joint ventures, and partnerships. Some noteworthy subsidiaries include Double Happiness, a renowned table tennis equipment brand, and Kason, a company specializing in badminton equipment. Additionally, Li-Ning has established joint ventures with other international sports brands, further strengthening its global reach.


In terms of market position, Li-Ning has experienced significant growth over the years and has become a prominent competitor in the sports equipment industry. It has gained popularity in both domestic and international markets, challenging established brands like Nike and Adidas. Li-Ning's focus on catering to the specific needs of athletes and its emphasis on Chinese heritage have been key factors contributing to its success.


Li-Ning has had several major events and achievements that have contributed to its growth. One notable event was the company's sponsorship of the Chinese national team during the 2008 Beijing Olympics, which showcased its products to a global audience. Li-Ning has also collaborated with high-profile athletes, such as basketball player Dwyane Wade, to create signature shoe lines, further enhancing its brand image.


As of the latest updates, Li-Ning continues to expand its product range and global presence. The company has been actively investing in research and development to create innovative products and improve its performance in the market. Li-Ning's commitment to providing athletes with high-quality and stylish sporting goods has helped it maintain its position as a leading sports brand in China and beyond

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