Lion Corporation's asset
Lion Corporation

@lion.co.jp

The manufacture and sale of toothpastes, toothbrushes, soaps, detergents, hair- and skin-care products, cooking-related products, and pharmaceuticals.

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About

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Lion Corporation is a Japanese consumer goods company founded in 1891 and headquartered in Tokyo, Japan. It was originally established as Nihon Yuki Company, specializing in producing chewing gum and toothpaste. Lion has since evolved into a multinational corporation, operating in various sectors including personal care, household cleaning, healthcare, and fabric care.


The company's headquarters is located in Tokyo, Japan. Lion Corporation has a global presence, with subsidiaries and joint ventures in various countries around the world. Some of its notable subsidiaries include Lion Toothpaste in Thailand, Miswak Company in Saudi Arabia, Lion Home Products in Malaysia, and Lion Specialty Chemicals in India.


Lion Corporation offers a wide range of products and services. In the personal care sector, the company produces toothpaste, toothbrushes, mouthwash, soap, and body wash. In the household cleaning segment, Lion offers laundry detergents, dishwashing liquids, and cleaning agents.


In the healthcare sector, the company manufactures pharmaceuticals, medical equipment, and supplies. Lion also produces pet care products, fabric care items, and food products. Lion Corporation holds a significant market position globally.


It is one of the leading companies in the Japanese consumer goods industry and has a strong presence in the Asian market. Lion's global sales have been steadily increasing over the years, contributing to its prominent position in the industry. The company faces competition from other multinational corporations in the consumer goods sector such as Procter & Gamble and Unilever.


Throughout its history, Lion Corporation has achieved various milestones and made significant changes to its brand strategy and product lineup. In recent years, the company has focused on sustainability and environmental initiatives, incorporating eco-friendly practices into its manufacturing processes and product development. Lion has also expanded its product offerings to cater to changing consumer preferences and market trends.


As of the latest available information, Lion Corporation continues to operate as a leading consumer goods company in the Japanese market and beyond. The company is dedicated to providing high-quality products while embracing sustainability and innovation. Its commitment to meeting consumer needs has contributed to its ongoing success and growth

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