Lion - Beer, Spirits & Wine NZ is a leading alcoholic beverage company based in New Zealand. Established in 1988, the company has a rich history in the industry and has grown to become one of the largest players in the New Zealand market. Headquartered in Auckland, Lion's operations extend across the globe, with a strong presence in Australia, the United Kingdom, and the United States.

The company operates a portfolio of well-known brands in the beer, spirits, and wine categories. Lion's main products include popular beer brands such as Steinlager, Speight's, and Mac's, as well as iconic New Zealand wines like Huntaway and Lake Chalice. The company also offers a range of premium spirits, including whisky, vodka, and rum.

In addition to its own brands, Lion is also a significant distributor of international premium beers and spirits in New Zealand. Lion has formed several noteworthy partnerships and joint ventures over the years. In 2009, the company entered into a partnership with George Weston Foods to create The Better Drinks Co, which focuses on non-alcoholic beverages.

Lion also has a joint venture with Australian wine company, Casella Family Wines, to distribute their products globally. In terms of market position, Lion has established itself as a market leader in New Zealand. It holds a significant share of the local beer and wine market and enjoys a strong brand presence.

While the company primarily focuses on its domestic market, international sales have been growing steadily, particularly in Australia. Lion has achieved various notable milestones throughout its history. In recent years, the company has focused on sustainability and reducing its environmental footprint.

It has made significant investments in solar power, water efficiency, and waste reduction initiatives. Lion has also made strategic acquisitions to further expand its product portfolio and market reach. As of the latest available information, Lion continues to be a prominent player in the alcoholic beverage industry.

The company is committed to delivering high-quality products and driving innovation in the market. It remains a well-established and respected brand known for its commitment to sustainability and customer satisfaction