# Parallel

- **Website:** <https://liveparallel.com>
- **Primary alias:** `liveparallel.com`
- **Founded:** 2014
- **Employees:** 1,001+
- **Location:** Atlanta, Georgia, United States
- **Company kind:** PRIVATELY HELD

## Description

Parallel is a multi-state cannabis company focused on improving well-being and quality of life through the responsible use of cannabinoids. Founded in 2016, the company describes its approach around rest, recovery, relief and enjoyment, and aims to make cannabis welcoming and accessible to different kinds of customers.

Operating in four states, Parallel is a vertically integrated business with retail stores, cultivation and manufacturing operations. Its retail brands provide customers with a consistent way to learn about and access cannabis products, including offerings for medical and adult-use markets. Products are available in a variety of forms; examples include cannabis-infused gummies introduced through Surterra Wellness in Florida and for medical marijuana patients in Texas.

Parallel’s portfolio includes Surterra Wellness, goodblend and NETA, with locations and operations reported in Florida, Massachusetts and Texas. The company emphasizes compliance, product quality and innovation, alongside commitments to diversity, inclusion and economic empowerment in the cannabis industry. It also highlights community partnerships and education, including initiatives designed to inform consumers about cannabis.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [instagram](https://instagram.com/live_parallel)
- [linkedin](https://linkedin.com/company/live-parallel)
- [twitter](https://twitter.com/live_parallel)
- [facebook](https://facebook.com/WellBeingReimagined)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoANtGe4k/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790405023773)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idoANtGe4k/w/820/h/952/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790405023545)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mindaro | #c1fb79 | light |
| Turbo | #fee702 | accent |
| Black | #000000 | dark |

## Fonts

- Algebra web — asset _(custom)_
- Fontfont baupro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idoANtGe4k/w/1500/h/500/idqg928oZv.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790405023898)

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_Source: <https://brandfetch.com/liveparallel.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._