Liveposter is an industry-leading dynamic DOOH platform that offers advertisers, agencies, and media owners the opportunity to maximize the full potential of dynamic digital out-of-home advertising. With Liveposter, brands can create award-winning campaigns that can adapt and change based on the moments that matter in the real world. By utilizing various data sets, Liveposter connects brands with their audience through relevant context, ensuring that their message is always timely and engaging.

The Liveposter platform consists of different components, including the Liveposter Ad Container (LPAC) for delivery, the Editor for building responsive and dynamic templates, and the CMS for scheduling and connecting campaigns to external data. It can be accessed in multiple ways, making it flexible for clients, creative agencies, and media owners. Liveposter's dynamic DOOH campaigns have been proven to increase effectiveness by an average of 17%.

This is achieved by using contextually relevant messaging that resonates with the audience in real-time. Whether it's counting down to a movie launch, reflecting a local team's victory, or changing the language in an airport ad based on departing destinations, Liveposter leverages live data to deliver highly relevant and engaging campaigns. The platform is currently compatible with over 150 networks globally, and new media owners and networks are regularly added.

Liveposter enables brands to fully exploit the power of dynamic DOOH advertising, allowing them to be more relevant, engaging, and effective in reaching their target audience