# LoadBetter Inc.

- **Website:** <https://loadbetter.com>
- **Primary alias:** `loadbetter.com`

## Description

LoadBetter is a freight marketplace designed to help shippers and brokers put their existing carrier networks first while reaching additional capacity when needed. Its web platform brings load publishing, carrier responses, offer comparison, and awards into one workflow. Loads begin in a private marketplace, where approved carriers can submit bids or counteroffers, or use Book Now. Users can choose to open a load to the broader Public Marketplace, with public responses remaining attached to the same load and award process. LoadBetter also provides carriers with one account to find and respond to approved private freight and eligible public opportunities, including inbound opportunities through its Loadboard Network integration. The platform is intended to connect carrier outreach and bidding without replacing a customer’s transportation management system, which remains responsible for planning, accounting, settlement, and financial records. Load tracking, the Driver App, TMS integrations, and some other capabilities are still in development or marked as coming soon.

## Industries

- 📊 Business and Consumer Services
- 📊 Shipping and Logistics _(under Business and Consumer Services)_

## Links

- [facebook](https://facebook.com/loadbetter)
- [linkedin](https://linkedin.com/company/loadbetter)
- [instagram](https://instagram.com/loadbetter.inc)
- [twitter](https://twitter.com/loadbetter)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idmsE5iYX3/w/480/h/73/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790654157509)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmsE5iYX3/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790654157629)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Gold | #ffd000 | accent |
| Mirage | #1e293b | dark |
| White | #ffffff | light |

## Fonts

- apercu-pro — asset _(custom)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idmsE5iYX3/w/1500/h/500/iduCBw20kd.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790654157827)

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_Source: <https://brandfetch.com/loadbetter.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._