# Loffty

- **Website:** <https://loffty.com>
- **Primary alias:** `loffty.com`
- **Employees:** 2+
- **Location:** Newmarket, Auckland, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Loffty is a leading brand in the field of mental health assessment, providing individuals in New Zealand with a comprehensive online platform to improve their mental well-being. Our goal at Loffty is to empower Kiwis to work closely with healthcare professionals such as GPs, psychologists, and mental health practitioners to reduce the risk of suicide and enhance their overall mental health. We believe in a paradigm shift towards mental health assessment, and our gold standard assessment technology is at the forefront of this change. With the alarming suicide rates in New Zealand, we are dedicated to making a measurable impact by uplifting 10 million people through our innovative approach. Loffty was founded by Gina Couper, a seasoned technology marketing expert, and Marshall Couper, a visionary social impact innovator. They are supported by a team of physicians, research scientists, health economists, and technology experts. Join us on this transformative journey to build a world where mental health is better understood, openly discussed, and effectively transformed. Together, we can reduce New Zealand's suicide rates and create a brighter future for all. Visit our website to learn more and get started on your path to a Loffty life.

## Industries

- ⛑ Health _(under Health)_
- ⛑ Health

## Links

- [facebook](https://facebook.com/LofftyHQ)
- [linkedin](https://linkedin.com/company/loffty)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idQK2h4lCG/w/820/h/443/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774985012599)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQK2h4lCG/w/2048/h/2048/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774985013448)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Flamingo | #f15a29 | accent |
| Tarawera | #0d3d54 | dark |
| Lightning Yellow | #fbbf24 | light |

## Fonts

- Geist — asset _(google)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQK2h4lCG/w/4752/h/1188/idVl1hLIis.jpeg?c=1bxid64Mup7aczewSAYMX&t=1752488237089)

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_Source: <https://brandfetch.com/loffty.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._