# Loft

- **Website:** <https://loft.com.br>
- **Primary alias:** `loft.com.br`
- **Verified:** yes
- **Founded:** 2018
- **Employees:** 1,001+
- **Location:** So Paulo, Sao Paulo, Brazil
- **Company kind:** PRIVATELY HELD

## Description

Loft is the most comprehensive real estate ecosystem in Latin America, dedicated to creating a better real estate market for everyone. We strive to facilitate the growth of real estate agencies and act as a facilitator for buyers and sellers in their property transactions. Our range of solutions for real estate agencies, buyers, and sellers includes the largest Brazilian platform for rental without guarantor (Credpago), real estate financing and home equity (Credihome), sales and administrative management systems (CRM Vista), proprietary intelligence for property pricing data, and the Loft marketplace for buying and selling properties. In the Loft marketplace, we provide a platform where buyers can find a single listing per property with up-to-date and verified information. We also offer human support throughout their journey, whether it be through a Loft associate agent or a partner agency agent. For sellers, advertising and selling a property are made easier within our platform. We provide tips to enhance their listings, including pricing guidance based on real transactions with properties of similar characteristics. Present in all states of Brazil and in Mexico, the Loft Group is the most complete real estate ecosystem in Latin America, with over 7,000 active customer agencies in more than 600 cities and 140,000 properties for sale on our marketplace. Founded in 2018 by Florian Hagenbuch and Mate Pencz, the Loft Group is backed by some of the most important global investors, including Andreessen Horowitz, CPPIB, D1 Capital, DST, Monashees, QED Investors, and Vulcan Capital. Discover more about the Loft Group by visiting the page of each solution in our portfolio.

## Industries

- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [facebook](https://facebook.com/loftbr)
- [instagram](https://instagram.com/loft_br)
- [linkedin](https://linkedin.com/company/loftbr)
- [twitter](https://twitter.com/loft_br)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnIHX1rNN/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1676496690082)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mule Fawn | #8e4c2a | dark |
| Mercury | #e9e9e9 | light |
| Flamingo | #f15a22 | accent |

## Fonts

- HelveticaNowDisplay — asset _(custom)_
- HelveticaNowText-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnIHX1rNN/w/1500/h/500/idV7WG-8b9.jpeg?c=1bxid64Mup7aczewSAYMX&t=1635920449882)

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_Source: <https://brandfetch.com/loft.com.br>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._